Archive for November, 2007

I’m loading the gun now

Posted on 22/11/07 | in ideas, society

So, in today’s post I had a letter from John Lewis, offering me insurance for our dishwasher two years after we bought it for ongoing “peace of mind”. Naturally, that the dishwasher might not have been covered any more has been nagging at me like something from Edgar Allen Poe, and it was only a matter of time before I went out and MURDERED SOMEONE WITH A TEASPOON when the pressure built up to an unbearable point.

But of course, what would really give PEACE OF BLOODY MIND is for people never ever ever ever to offer me insurance – which, like religion and charity-giving, I’m perfectly capable of seeking out when I bloody well want to, thank you, peace be with you.

So out of curiosity I googled for associations with the phrase “peace of mind” and the word insurance.

“peace of mind” insurance gives 1.98 million hits
“peace of mind” -insurance (ie excluding the latter term) gives 2.21m
“peace of mind” alone gives me 2.28m

I learn two things from this:
1. Insurance companies (or their copywriters) demonstrate a breathtaking embrace of cliché. Sadly this comes as no surprise.
2. Google can’t count, so it’s advanced search delimiters can’t really be trusted.

If someone could maybe insure me against Google giving me misleading results, perhaps then I would truly have peace of mind.